The Nerdy: Clean for us means certified USDA Organic; the ingredients we use are made without the use of GMOs, synthetic pesticides, or fertilizers. It also means passing the bar for Clean Label Projects's test for 400+ contaminants, phthalates, and chemicals of concern, earning Bobbie Clean Label's prestigious Purity Award.
Grass-Fed Milk from Pasture-Raised Cows
The Gist: Milk Matters
The Nerdy: Our Grass-fed organic milk comes from Organic Valley(R) cows that live on small farms across the US. They get more than 40% time on pasture every year beyond USDA Organic requirements, which means their milk is tasty and nutritious.
Water-Extracted DHA Omega-3
The Gist: Good brain oils.
The Nerdy: DHA is a fatty acid that supports brain and eye development in little ones. Bobbie's DHA is sustainably sourced, algae-based and extracted using water, not hexane.
The Gist: Good brain oils.
The Nerdy: This organic fat blend provides essential fatty acids and is modeled after the average fat profile of breast milk. Bobbie has Organic, Non-GMO, Expeller-Pressed Coconut, Sunflower or Safflower, and Soybean oil.
The Gist: Easy to digest.
The Nerdy: Cow's milk protein has a 20:80 whey to casein ratio, mature breast milk on average has a 60:40 whey to casein ratio. Bobbie's whey to casein ratio is 60:40. Since whey is easier to digest, this ratio supports gentle digestion.
And proud of what we left out (including the judgment).
NO Corn Syrup
NO Filler
NO Palm Oil
NO Maltodextrin
NO Gluten
NO Persistent Pesticides
NO Antibiotics
Meet our European Style Recipe
's infant formula is inspired by the EU and meets the U.S. FDA's nutritional requirements.
Simple Formulation
thoughtful Ingredients
Sourced with Purpose
Our Ingredients
Parenting Is Complicated, Formula Shouldn't Be.
Try !
Try it, love it, and then replenish it.
Free shipping.
Easy on the mind (and wallet) when you sign up for monthly bundles.
Easily pause, edit, or cancel anytime.
Because feeding journeys evolve.
Get support from our Support + Wellness team.
Text any of your questions to one of our experts: 415-854-2500
Shop Bobbie
We Are
Scientists.
Moms.
Innovators.
Doctors.
We Are
Scientists.
Moms.
Innovators.
Doctors.
is the only female-founded and mom-led infant formula company in the U.S. Our team is made up of scientists, regulatory experts, marketers, and innovators who struggled to breastfeed exclusively. United in our disappointment of the current infant formula options in the U.S., we were determined to bring another option to market for our babies, and yours.
Our Story
The buzz on
Parents and Experts Get Excited for
Proof is in the poops!
Baby's Age: 5 months | Columbia, SC
"My son Bobbie has been on Bobbie for 2.5 weeks now, and he loves it. I can tell this because he is not pulling off during a feeding like he was a few other brands we were trying. And his poops are no longer strenuous!"
💩. 🥰 🍼
- Lynnsey
Supporting every journey
Baby's Age: 4 mos old | Port St. Lucie, FL
"What I quickly noticed with Bobbie is that Marley loves it. She poops more often and I noticed that the color of her poops are lighter, like it was on breastmilk. I love that they support every journey and are here for us!"
👏🏾 👶🏽. 💚
- Chelsea
Dissolves beautifully
Baby's Age: 7 months old | Loma Linda, CA
"I love how well Bobbie dissolves. We have tried so many different formulas and we always run into clumps, excessive shaking and lots of bubbles. With Bobbie, I barely had to shake the bottle and it was done within 5 seconds."
⏱ 🍼 🙋🏻♀️
- Tamela
Finally a U.S. based European Style Recipe
Pediatrician, Tribeca Pediatrics | Brooklyn, NY
"As a local pediatrician based in Brooklyn NY, I am frequently asked about the European brands of formula. I am excited to recommend Bobbie that has a European style recipe and meets FDA requirements."
👩🏾⚕️ 🇪🇺 🇺🇸 👨👩👧👦
- Dr. Reginé Brioché (Bobbie Medical Advisor)
Pregnant and ready!
Baby's Age: Expecting mom of 3 | New Bern, NC
"I'm pregnant with my third, and I am really excited to introduce my son to Bobbie's formula. I love how unique this product is in the American market and that they are bringing a European Style formula to America. I'm excited that it's Certified Organic and can't wait to feed it to my baby! "
✅ 🇺🇸. 🇪🇺
- Noelle
Moms supporting moms
Baby's Age: 9 months | Mansfield, MO
"I love that Bobbie is an American made formula brand that's organic AND created by MOMS! It's easy on Lula's belly and is packed full of all the vitamins and nutrients she needs. There's no corn syrup, no palm oil, and it's modeled after breast milk. "
❌ 🥤 🌴
- Kailey
BACKED BY DATA
A 4 month old consumes 2x as much milk as a 12 month old.
Our Sources
BACKED BY DATA
Babies should gain 1 oz a day for the first 3 months.
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